Natasha Bedingfield released Unwritten in 2004, and its chorus line feel the rain on your skin became one of the most recognisable pop hooks of the decade, later boosted by TV, films and countless feel good montages. Online, creators began swapping the final word for dih, a slang joke spelling that changes the wholesome lyric into nonsense. The edit spread through meme soundboards and short video edits, where the familiar build up makes the altered payoff instantly readable even without any visual context or explanation needed at all.