The phrase is associated with Brazilian comedian Igor Guimarães, whose expressive delivery helped turn a simple plea to calm down into a widely shared Portuguese meme audio. It spread through short videos, reaction edits and messaging chats, where Portuguese-speaking users reuse it whenever someone is overreacting or a situation gets unnecessarily dramatic. Its appeal lies in how instantly recognisable the tone is, even without translation, and it remains popular alongside other Brazilian meme clips because it fits almost any argument, rant or chaotic moment.