Fiddler on the Roof began as a 1964 Broadway musical based on Sholem Aleichem's stories about Tevye, a Jewish milkman in a Russian village, and became a widely seen 1971 film. Its violin motif and the song If I Were a Rich Man, in which Tevye daydreams about wealth, helped make the show a lasting part of popular culture. Short clips of its music now circulate online as shorthand for tradition, celebration and comic aspiration, because the melody is instantly recognisable even to viewers who have never seen the full stage show.