The line comes from The Boys, the Amazon series that premiered in 2019, where Karl Urban plays Billy Butcher, the foul mouthed leader hunting Homelander and the other corrupt superheroes. Butcher's deadpan use of diabolical became one of his catchphrases and was clipped widely on social media as a reaction to outrageous scenes. Fans reuse it far beyond the show itself, applying the judgement to villains, pranks and bad decisions online, which has kept the short insult in constant meme rotation for years.