This clip is used online as a Five Nights at Freddy's sound, usually in horror edits, meme compilations and gameplay posts centered on the series. Even when uploaders label it slightly differently, people recognize it for the eerie spoken phrase and the way it fits suspenseful timing. Its staying power comes from how quickly it sets a creepy mood in only a few seconds. It often appears alongside other dramatic reaction sounds such as a scream meme or a buzzer when creators want to heighten shock or irony.