Scott Pilgrim vs. the World arrived in 2010, directed by Edgar Wright and adapted from Bryan Lee O'Malley's graphic novels. In the story Scott plays bass in the Toronto garage band Sex Bob-omb, and lines tied to the band became easy shorthand for its mix of music, comedy and video game style. Clips from the film later circulated widely on meme pages and soundboards, where short, recognizable moments are reused as reactions, intros and punchlines far beyond the original scene and its original theatrical run.