Fortnite, the battle royale game from Epic Games released in 2017, made fast building a central part of its gameplay, with wood as the quickest and most common material for walls, floors and ramps. Because of that, the sound of wooden pieces snapping into place became instantly recognisable to players and viewers, even outside a match. It spread through gameplay clips, montages and short-form edits, where it works as shorthand for building, rushing or taking cover. It remains popular because it is short, punchy and immediately tells an audience what is happening on screen.