The Oiia Oiia clip spread online as part of the spinning cat meme, where short videos pair a cat turning in circles with the catchy chant. It became a favourite on TikTok and in short-form edits because the sound is instantly recognisable even in just a few seconds. Creators reuse it to signal silliness, confusion, or a moment spinning out of control, and it often appears in compilations of absurd animal memes. Its staying power comes from that simplicity: the chant needs no context to land.