Freddy Fazbear is the bear mascot at the centre of Five Nights at Freddy's, the horror game series that began in 2014 and turned its animatronic characters into lasting internet icons. The repeated 'ur ur ur' vocalisation has circulated separately as a short meme sound, shared on soundboards and reused in fan edits, reaction videos and horror-themed shorts. Its appeal is its simplicity: the chant is instantly recognisable to fans, easy to drop into almost any clip, and unsettling enough to make an ordinary moment feel like the start of a jumpscare.