French Montana, the Moroccan-American rapper behind hits like 'Unforgettable', has used 'Haan' as a trademark ad-lib throughout his career, shouting it between bars as a hype vocal to keep energy high. The grunt became recognisable as his songs, features and interviews spread across radio, clubs and YouTube. On TikTok and meme pages it took on a second life as a reaction sound, where creators pair it with confident reveals and punchlines, much like other short hype vocal shouts. It endures because it is short, funny and instantly hype.