Mukbang videos, in which creators eat large meals on camera while talking to viewers, grew popular in South Korea before spreading worldwide through YouTube and TikTok, and fried chicken became one of the most filmed foods because its crispy coating produces such a clear, satisfying crunch. Short clips of that eating sound are now reused far beyond full mukbang videos, appearing in reaction edits, comedy shorts and ASMR compilations where a single bite can signal hunger, indulgence or exaggerated enjoyment.