Shirakami Fubuki is a fox themed VTuber from Hololive Production who debuted in 2018 and built a large following through gaming streams, songs and playful chat interactions. Appiru is a Japanese rendering of appeal, so the line asks listeners to show their charm. Clips of her cute requests were cut from streams and shared on soundboards and short videos, similar to yamate kudesai and other brief anime voice memes. Its continued use comes from how recognisable her voice and phrasing are even in a two second excerpt.