Grand Theft Auto IV was released in 2008 and follows Niko Bellic, a Serbian immigrant trying to start over in Liberty City. His blunt, tired voice became one of the game's most quoted elements, and short clips of his lines have circulated on soundboards for years. The fun fair setting plays against his personality, since Niko rarely sounds enthusiastic about leisure activities like bowling or dates arranged in the game. That contrast helped his voice lines stay popular as reaction sounds long after the main story moments faded.