The clip became famous in Brazil in the mid 2010s after circulating through WhatsApp groups, where users would trick friends into opening it at work, at school or on public transport. Its name comes from zap, a common Brazilian nickname for WhatsApp, and from gemidão, meaning a loud moan. From group chats it spread to YouTube compilations, meme pages and soundboards across Latin America and beyond. It remains a staple prank sound because almost everyone recognises it instantly and understands the joke without any context or explanation needed.