Gaben is the long-running nickname for Gabe Newell, co-founder of Valve, the studio behind Half-Life, Team Fortress 2 and the Steam store. On PC gaming forums and on 4chan's /v/ board, his name became shorthand for Valve itself, for delayed sequels and for irresistible Steam sales. Short name-drop clips like this one spread as soundboard staples because they need no setup for anyone in that culture. It sits alongside other Valve soundboard staples like the bomb has been planted callout from Counter-Strike. The joke still works in edits today because Gaben remains instantly recognisable to PC players.