Gemidão do Zap became a well-known Brazilian internet prank through WhatsApp, where the short moan audio was forwarded from group to group and played aloud to embarrass the recipient. Its humour comes from context rather than a film or song, so it travelled easily into meme videos, livestreams and short-form edits. Louder, distorted versions labelled estourado later appeared for creators who wanted the joke to hit even harder, keeping the clip popular long after the original forwarding craze faded.