Galvão Bueno is one of Brazil's most recognisable football commentators, famous for narrating major matches on Brazilian television and for his emotional calls at decisive moments. His extended 'acabou' became shorthand for the end of a game, especially when a title or qualification was sealed, and fans began clipping the shout for reuse online. In Brazil it now circulates widely on social media and messaging apps as a humorous way to declare something finished, from a match to an argument, because the voice alone instantly signals a big finale.