The call comes from the 1994 FIFA World Cup final in the United States, where Brazil beat Italy on penalties and Taffarel became a national hero. Narrator Galvão Bueno, Brazil's most famous football voice, coined the urgent encouragement as Taffarel faced Italian shooters. Clips of the extended shout spread for decades on Brazilian TV reruns, radio and later on YouTube and WhatsApp, becoming shorthand for trust in a goalkeeper. It remains revived at every World Cup and in everyday memes about someone saving the day.