Gangnam Style was released in 2012 by South Korean artist PSY and became one of the first videos to pass a billion views on YouTube, turning its horse dance and catchy chorus into a global pop-culture moment. This short Pessi version circulates online as a football meme edit, pairing that instantly recognisable beat with Lionel Messi fandom and playful rivalry banter. It works like crowd cheering or a victory fanfare, giving a goal, a skill move or a comeback a light-hearted soundtrack that fans immediately recognise.