This quote is associated with Ganon from the infamous Philips CD-i Zelda animated scenes from the early 1990s, which later became a rich source for reaction memes online. Fans often remember it as the overacted 'No, not into the pit, it burns' line. Like other reused game reactions such as oof minecraft, it spread because the voice acting is so intense and instantly readable even out of context. It still shows up in gaming edits, retro game jokes, and clips built around sudden disaster.