The phrase spread through Spanish-language TikTok, where short voice audios are often reused across edits, duets and reaction clips until they become recognisable on their own. Hazte una gayola mi cuco travelled that way, moving from one creator's video to many others who borrowed the sound for jokes, teasing and light-hearted roasts. Its appeal comes from its rhythm and repetition, which make it easy to remember and fun to quote, keeping it in circulation long after its first viral posts.