The clip circulates mainly as a WhatsApp audio and short-form meme sound, shared because its Neapolitan phrasing sounds dramatic even to listeners who do not speak the dialect. The name Gennarì gives it a specific, personal feel, like an inside joke between friends, which helps it work as a repeatable reaction rather than a generic scream. It has stayed in use as a shorthand for mock despair, passed between chats and edits whenever someone wants to exaggerate stress, disbelief or being emotionally finished by a situation.