The clip is tied to Serginho Mallandro, a Brazilian television host known for his loud, playful stage persona and catchy nonsense refrains that became part of his on-air identity. The Gluglu chant, paired in listings with his Rá Ye Ye refrain, circulated online as a short, instantly recognisable meme sound, shared in reaction videos, edits and soundboards where its absurd rhythm does the joke on its own. It endures because it needs no translation: the silly vocal pattern reads as pure comic energy, making it easy to reuse across languages and formats.
About this sound
The playful Gluglu chant from Brazilian TV host Serginho Mallandro, a fast, silly vocal riff often used in memes and reaction videos for comic surprise.
Gluglu is a short, high-energy vocal chant built around Serginho Mallandro's playful, sing-song delivery, repeating the nonsense syllables in a rising, almost bubbly rhythm that sounds like a cartoon character gurgling with excitement. The clip is brisk and deliberately goofy, with Mallandro's voice bouncing between a shout and a giggle, giving it an instant, childlike silliness that cuts through dialogue or music. Listeners recognise it immediately as a punchline rather than a sentence, which is why it lands as a burst of absurd humour, turning an ordinary moment into something chaotic, lighthearted and hard not to smile at.
