Godo come un riccio is a long standing Italian idiom for enjoying something intensely, and this recording comes from a Peppe Soks concert in Angri, where the speaker celebrates finally seeing a happy crowd live again. Shared online by il biondo matty, the short shout spread through Italian meme pages and soundboards as a ready made reaction for pleasure and relief. Its appeal lasts because the idiom is familiar to Italian speakers, while the frantic delivery makes the emotion clear to anyone, so creators keep reusing it for joyful reveals.