Gokokale circulates as a standalone five-second clip, shared mainly for short-form edits and reaction videos rather than as part of a longer song or show. Its appeal comes from the odd, catchy wording itself, which is easy to remember, easy to quote in comments, and easy to recognise even without context. As with many small meme sounds, it has spread through reuse: one creator drops it into a video, viewers search for the name, and other editors pick it up for their own punchlines, keeping it in circulation as a niche in-joke.