Pepe Argento is the lead character of Casados con Hijos, the Argentine adaptation of Married with Children, played by Guillermo Francella. Argento is famously a devoted Racing Club supporter, and his exaggerated goal celebrations became a running gag on the show. Clips of the shout later circulated on Argentine social media and messaging groups, especially around Racing matches. It is now paired with crowd cheering and reused whenever fans want a comic, instantly recognisable Argentine football reaction.