Golden Hour comes from JVKE's 2022 pop song of the same name, a piano led love song that spread widely on TikTok and Instagram. Short excerpts became a standard soundtrack for sunset clips, wedding edits and aesthetic photo dumps, with users timing cuts to its rising chorus. Its association with warm evening light helped the title become shorthand for a romantic, nostalgic mood online. Even as a brief ten second excerpt, the opening melody remains instantly identifiable and continues to be reused for edits that need a soft, emotional finish.