Place it at the centre of a short accident sequence, after a punch and a bone crack, then follow it with a SpongeBob fail sting to turn the mess into a joke. Keep it as the single messy payoff in the sequence, with the other impacts building toward it rather than competing with it.
About this sound
Gore Gush is a brief burst of liquid noise, opening with a sudden splash and swelling into a heavy, squishy spill before it cuts away. It makes a clumsy tumble or a mistimed stunt feel absurdly messy, so the audience laughs at the exaggerated splat instead of flinching at the impact.