Godzilla first appeared in Toho's 1954 Japanese film Gojira, and the monster's distinctive roar has remained its signature sound through decades of sequels, remakes and crossovers. The cry was designed to sound unlike any real animal, which helped the giant kaiju feel both ancient and otherworldly on screen. As clips from the films spread online, the short roar became a shorthand in memes and edits for something enormous arriving, and it is still used today because almost everyone recognises it instantly, even without seeing Godzilla.