The clip circulated through the Brazilian humor site Não Salvo, which the original uploader credited as the source, while noting they only turned it into an instant button version signed by LeoZito. From there it moved onto soundboards as a short Portuguese reaction phrase that Brazilian users could trigger instantly. Its appeal comes from how reusable the line is during elections, debates and political scandals, where a grand sounding label can be applied sarcastically to almost any public figure without needing extra context or explanation from the poster.