Granny is a first person survival horror game released by DVloper in 2017, where players try to escape a house while avoiding the titular character who reacts to noise. The hit plays when she catches the player, ending the run with a close up scare. Clips of the moment spread through YouTube playthroughs and TikTok edits, and the sound was lifted for general jumpscare use alongside the FNAF jumpscare scream. Its connection to failed escapes and the related search for granny slap keeps it popular for horror memes.