Granule became known online through TikTok, where a video involving the hamster and a fall circulated and was widely discussed by viewers. The clip's short length helped it travel as a sound, since creators could reuse it easily in edits, reactions, and short-form videos without needing the full original context. Its lasting appeal comes from that shared recognition: people who have seen the story understand the reference instantly, while others encounter it as a brief, curious sound tied to a memorable pet moment.