Grand Theft Auto V was released by Rockstar Games in 2013, continuing the series tradition of flashing Wasted on screen when the player dies, a gag that dates back to the earliest games. Clips of the cue spread through YouTube and TikTok gaming edits, where it became shorthand for any total failure outside the game too. It remains paired in edits with the GTA V notification and with older series sounds like CJ from GTA SA, keeping the joke instantly recognisable to players.