Grand Theft Auto V was released by Rockstar Games in 2013, and Merryweather Security Consulting appears throughout its story and online modes as a heavily armed private force players fight in missions and heists. This line is part of their combat dialogue during those encounters. It spread through gameplay clips and soundboards alongside other GTA voice lines like the GTA V notification sound and CJ from GTA San Andreas memes. Its lasting appeal is simple recognition for GTA fans who have heard it shouted mid gunfight many times.