Bryan Fury first appeared in Tekken 3 in 1997 as a former detective turned undead cyborg fighter with a brutal, sadistic fighting style. His laugh became one of his most recognisable traits in intros, win poses and cutscenes across later Tekken games. Clips of the cackle spread through gaming forums, YouTube edits and soundboards, where fans isolated it as a standalone reaction. It remains popular because it instantly signals a psychotic villain enjoying victory, without needing any dialogue or context from the games.