Thick Of It is a 2024 single by British YouTuber and musician KSI, featuring Trippie Redd, and its confident, chant-like chorus quickly became a TikTok trend. Short clips of the hook spread through edits, reaction videos and so-called brainrot compilations, where the boastful lyrics were paired with exaggerated entrances, gaming highlights and ironic flexes. Its simple rhythm and instantly recognisable lines kept it in circulation long after the initial chart run, making it a shorthand for overconfident humour online.
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The viral chorus from KSI's Thick Of It, in Guy Cooper's style, used in TikTok edits and memes to hype up a confident entrance or big funny moment.
This clip captures the punchy, boastful chorus of Thick Of It, with a confident male vocal riding over a driving beat as he runs through a rapid list of personas, from screen to ring to pen to king, before landing on the crown and bling line. The delivery is loud, rhythmic and deliberately over the top, so it feels like a hype anthem rather than a straightforward song excerpt. Played over a video, it instantly raises the energy, makes an ordinary entrance feel grand and self assured, and gives viewers a familiar hook they recognise within the first second.
