The phrase spread on TikTok in late 2023 as part of a wave of Gen Alpha brainrot songs that remixed slang like gyat, rizz and skibidi into catchy, nonsensical hooks. Sung as a fan parody, it was quickly clipped, lip synced and layered over game characters, anime edits and dance loops, turning a single line into a recognisable cue. Its life now sits alongside other rizz sounds shared on soundboards and in short form video, where the lyric alone is enough to set up the joke without any context.