The phrase became popular as a German internet meme sound, shared on soundboards and in short video edits where an angry shout is needed to silence someone. The name Richard turned into the generic target for anyone talking too much, which helped the clip spread beyond its original context. It is now used mostly for comedic interruptions, reaction edits and prank calls, fitting alongside other loud meme staples like the why are you running clip in fast-paced montages.