Aegyo is a long standing part of Korean variety and idol culture, where performers use a cute voice, facial expressions and gestures to entertain fans. Han Jisung, a rapper and vocalist in Stray Kids, the group formed by JYP Entertainment in 2018, is often asked to do aegyo during fan meetings, interviews and livestreams. Short clips like this one spread quickly among STAY, the group's fandom, on TikTok, YouTube Shorts and fan edit accounts, where they are reused as a lighthearted reaction and a signature fan favourite moment.