South Park began in 1997 and made Kenny McCormick, the kid in the orange parka, famous for dying in almost every early episode. Other characters would shout the English line about Kenny being killed, followed by an insult, and the Italian dub kept the joke with Hanno ucciso Kenny. As clips and compilations of Kenny deaths spread online, the Italian version became a standalone reaction sound across Europe, reused whenever a fictional death, elimination or sudden failure needs a familiar cartoon punchline instead of a serious reaction.