The chant comes from Muhammad Shahid Nazir, a fishmonger at Queen's Market in Upton Park, East London, who sang his price call to attract customers. A video of his performance uploaded in 2012 exploded on YouTube, racking up millions of views and spawning countless parodies and remixes. Warner Music signed him and released 'One Pound Fish' as a charity-leaning single that charted in the UK that December. The clip endures as a beloved internet meme and the definitive soundtrack for bargain humour.