This sound is commonly used online as a tension cue rather than being tied to one famous quote or character. Editors drop it into horror clips, thriller-style shorts, gaming montages and intense POV videos to mimic stress, fear or adrenaline. The effect stays popular because it is instantly recognizable and communicates a physical feeling without dialogue. Short heartbeat-in-ear clips are especially useful on fast-moving platforms, where creators need viewers to feel suspense before a reveal, chase, scare or mistake.