Team Fortress 2, Valve's team-based shooter released in 2007, made Heavy one of its most quoted characters, and this stern warning fits his role as the team's imposing heavy weapons specialist. The clip has circulated on soundboards and in gameplay edits long after the game's launch, especially in videos where a player is outplayed or punished for a reckless move. Its staying power comes from its flexibility: it works as a joke, a taunt, and a mock-serious moral, so creators keep returning to it for defeats and fails.