The clip is named for Eyvind Hellstrøm, the Norwegian celebrity chef known for his blunt, no-nonsense presence on Norwegian television. The Norwegian phrase in the title asks whether something is a surprise, and the audio has circulated online as a short reaction sound for Norwegian-speaking creators and viewers who recognise his voice and manner. Because the humour comes from the tone rather than a visual gag, it travels well between clips about cooking, television, sport and everyday mishaps, and it remains useful whenever a supposed surprise feels entirely expected.