The phrase became famous during Istanbul's 2019 mayoral race, when Ekrem İmamoğlu adopted Her Şey Çok Güzel Olacak as his campaign slogan after a young supporter shouted it. Following the annulled first vote and the rerun election, the line spread across Turkish social media, news clips and supporter videos as a symbol of optimism. Online creators later kept it alive as a reaction sound, reusing the hopeful promise far beyond the campaign to comment on everyday wins, setbacks and political news with either pride or irony.