Crescent fresh was the catchphrase of The Sifl and Olly Show, the late 1990s MTV sock puppet series, where it meant totally cool or excellent. Saying someone is not crescent fresh flipped that praise into a blunt rejection, and the strange wording helped the line survive long after the show ended. Short clips of the phrase later circulated on soundboards and in meme edits, usually detached from the original episode, where it became a reusable verdict on anything awkward, dated or trying too hard to impress viewers online.