Navi is Link's fairy companion in The Legend of Zelda: Ocarina of Time, released for the Nintendo 64 in 1998, and her Hey Listen alert appears whenever she has a hint or warning for the player. Because players heard it so often during the game, the phrase became a running joke about unwanted advice and constant interruptions. Clips of the call spread through gaming videos, memes and reaction edits, and it remains popular because almost anyone who played the game recognises the sound instantly, even without seeing Navi on screen.