The line comes from Grand Theft Auto IV, released by Rockstar Games in 2008. In the game, Roman Bellic regularly phones protagonist Niko Bellic to invite him to hang out, with bowling becoming the most quoted example. The call turned into a long-running gaming meme because players heard it so often during free roam and missions. It still shows up in GTA nostalgia posts, phone interruption jokes, and compilations alongside other Grand Theft Auto meme sounds like Aw Shit! Here go again.