It's high noon is the signature callout for Jesse McCree, now known as Cole Cassidy, in Blizzard's hero shooter Overwatch, released in 2016. The line announces his Deadeye ultimate, during which he locks onto visible enemies before firing on them all at once. Because the voice line plays for everyone nearby, it became instantly recognisable to players and spectators alike. Clips of the shout soon spread through gaming montages, reaction videos and memes, where it now signals a showdown, a comeback or a perfectly timed play even for people who have never played the game.