Minas Gerais is one of Brazil's largest and most historically important states, and its official anthem is performed at civic ceremonies, state events and school celebrations. The anthem represents the state's identity, from its colonial gold-mining towns such as Ouro Preto to its modern cities and football culture. Online, short excerpts are shared by people from Minas Gerais and by creators making videos about the state, its food, landscapes and traditions. Its continued use comes from that strong regional identity, which makes the melody instantly recognisable to Brazilians even in a clip lasting only a few seconds.